Companies

Separate companies. Clear service ownership.

Nurl handles AI systems; Pine Peak will handle websites and applications.

Nurl is affiliated with Pine Peak, a separate website and application studio coming later.

Website and application design, creation, and hosting belong to Pine Peak.

Nurl

AI systems company.

Services: AI consulting, implementation, and managed AI operations.
Search ownership: AI services and managed AI operations.

Pine Peak

Coming later

Separate company affiliated with Nurl.

Services: Website and application design, creation, and hosting.
Search ownership: Website and application services.

Kept separate

Visual expression
Copy and service architecture
Metadata and search intent
Analytics
Search Console property

Shared standards

Quality and evidence
Accessibility and performance
Client ownership and continuity
Safety and no-hype communication

Nurl owns AI service and search intent. Pine Peak owns website and application service and search intent. Relevant Pine Peak services are coming later.

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